All one has to do is turn on the television, pick up a magazine, or fire up your web browsers to see that we are enclosed by ads that compete for attention. What do many of these ads have in common? Simple, the answer is sex! While it is human nature to be curious when it comes to the subject of sex what does it really have to do with anything when it comes to cell phones or automobiles for example? Nothing! However it does none the less draw the viewer in and while the viewer may not know what the ad was selling they more likely or not will not forget the vendor and may even be likely to purchase a product based entirely upon the advertisement. Consider the T-Mobile commercials with Catherine Zeta-Jones . While the commercials themselves are tame in nature they do none the less use sex as the unspoken point to draw you in.
- Catherine Zeta-Jones
T-Mobile and Zeta-Jones began their relationship in 2002, in conjunction with the launch of the T-Mobile brand in the U.S. Since then, she has appeared in numerous T-Mobile television commercials, as well as in radio and print advertisements, and online and retail campaigns. Per T-Mobile “Catherine has been an important partner during T-Mobile’s evolution into one of the fastest-growing wireless carriers in the U.S.,” said Mike Butler, chief marketing officer, T-Mobile USA. “She is a terrific advocate for T-Mobile, and has provided us with a successful and sophisticated branding for our innovative products and service.” [ read more ]
Automobile companies as well as a number of other companies such as motorcycle and heavy equipment has used women for years and years to sell the newest product. In fact if you’re looking for a trade show model you may find what you are looking for at etradeshowgirls.com . Kia Motors has a number of snazzy looking vehicles at an affordable price but I must ask when you look over the following photos what comes to your mind first?
Are you ready to rush out the door to the closest Kia dealer and purchase a car? Probably not but you will more than likely remember the Kia brand. Yes sex does sell, but only when used “in good taste.” If any vendor wishes a long term relationship with the American consumer not only should they consider s shock factor or an attention grabber but they must build a brand reputation that will yield long-term results and produce loyal customers.
I say clean up the advertisements and sell the product!
Related posts:
Recent Comments